Finding the Right Words

*Or Why It’s So Hard to Teach a Machine to Translate.

The French words valoriser/valorisation can give translators grief. They mean so many things.

So we combed through hundreds of files from past jobs to take a revealing peek over the shoulders of translators who have grappled with them in the past. We weren’t disappointed!

We’ve found dozens and dozens of possible translations—and the more we look, the more we find. The result is a handy little document you can use for inspiration the next time valoriser or valorisation pop up in one of your texts.

Download the .pdf version here.